“How do I convince my patients that the service I deliver is worth the price?” This is a question we often hear from physical therapists who want to rely less on insurance and more on the cash value of their undivided time. The first step in answering this question is to fully understand the difference between value and price. They aren’t necessarily one and the same.

Starbucks was a powerhouse brand in the new millennium, constantly opening up new locations and expanding their product offerings. But, after the housing bubble burst and the financial sector collapsed in 2008, people suddenly began to question the wisdom of spending $5 for a Skinny Cinnamon Dolce Latte. After all, you could get a cup of coffee at McDonalds for just a buck.

Let me start right off by saying that I’m not one to call attention to myself, or to toot my own horn. In fact, I've been known to not even tell my co-workers that it’s my birthday. This should give you an idea of how difficult it is for me to write about one of the best kept secrets in professional sports.

Postural Restoration Institute (PRI) is a clinical education program started in Lincoln, Nebraska by a physical therapist, Ron Hruska, over 30 years ago. He looked at the human body as being asymmetrical. The muscular, neurological, respiratory, circulatory, and vision systems are not the same on the left side of the body as they are on the right side. They have different responsibilities, functions, positions and demands placed on them.

Initially Carla came in — and in her past she had been a very active individual, very fit and she wanted to continue this throughout her life. She had been told she would never be able to achieve that again.

The health and wellness industry has been receiving the attention and value it deserves over the last few decades. Whether we're talking about the hottest new workout, latest self-care trend, or coolest fitness gadget to add to our gym bag, the topic of health and wellness is on the forefront of everyone's minds. Therefore, it should come to no surprise that, as a physical therapist, I support an active lifestyle for myself and for my clients.

When the keynote speaker, Gary Vaynerchuk, at the APTA Private Practice Section Conference asked an audience of like a thousand PT practice owners if they were happy about the financial health of their business, less than 50 people raised their hands. Gary V. was obviously taken back by this lackluster response. So he repeated the question to make sure everyone was paying attention. Yet again, those same hands went up.

As a physical therapist for over 20 years, I cannot tell you how many times I’ve heard someone say, “I’ve tried PT but it didn’t work for me.” When I ask what they did, the typical response was something like, “I went for a few visits and they had me do exercises that I could just do at home.” Sometimes they would exclaim, “The PT was nice but she was on her phone (or computer) most of the time!”...

I’ve heard so many clients of mine, Princeton locals, and physicians call this place Redcord. We’ve even had people call and insist they weren’t sure if they should come here because they were afraid of all the red ropes. Well, I’m here to set the record straight...

As co-pays for physical therapy exceed $50 per visit, it’s only natural to start questioning if you’re actually getting your money’s worth.‍Can I get in to see the physical therapist right away or do I have to wait a week or more (in pain)? Is my physical therapist prepared, ready, and on time at each session? Do I feel like I am the center of their attention or just a number?...