Over the years I have spoken with hundreds of physical therapists and practice owners across the nation. I’ve noticed a common theme among them. They’re stuck in some sort of whirlwind with minimal time to grow their practice beyond themselves. Most of them expressed feeling burnt out.

The year was 1976. My parents decided to drive me, my sister, and our dog from New York to start a new life in Arizona. When we finally got there, we opened our first pizza restaurant within a shopping mall. This was a new concept back then so we we felt like pioneers.

Mother Nature has her own timeframe for when you’re going to heal. You can, however, get out of Mother Nature’s way and set your body up for optimal healing by providing the right conditions. Having helped thousands of patients over the past decade heal from a variety of injuries, traumas and surgeries, I have distilled the top 8 ways to facilitate the healing process...

Why are you seeking PT? Are you rehabbing post-op (after surgery), recovering from an injury, or looking for guidance and training for athletics? While these are all popular and valid reasons for seeking out a qualified physical therapist, one of the main reasons people come to physical therapy is due to pain.

The competitive landscape of physical therapy has drastically changed over the past decade. In order to survive, you have to separate yourself from the countless PT chains and hospital based clinics out there. Besides offering a distinct treatment approach, like we do at Activcore, there’s one essential ingredient in the customer service recipe that most physical therapists leave out. By overlooking this important detail, you could be missing an opportunity to connect with your customers on a deeper, more meaningful level.

Building a trusted relationship can also inspire clients to become your brand ambassador. The question is, what are you doing to leverage the relationship you’ve worked so hard to establish?‍ Studies show that over 90% of people trust recommendations from friends and family more than all other forms of marketing.

In the first article of this blog series, I talked about what I aim to accomplish during a client's first visit. I also described my education which enables me to practice physical therapy, with or without a prescription from a physician. I am now going to lay the groundwork to then build the rest of this blog series, detailing common treatment techniques I use and why.

In the first three parts of this blog series, we discussed the definition of value and how to build it through each phase of the customer experience. We also explained how to nail that first visit. Now that we’ve got their attention, delivering superior results is absolutely critical for long-term success of the practice. After all, clients are ultimately paying for an outcome.

When you exceed expectations at every touch, customers feel like you are worthy of their time and money. They tend to be more willing to go outside of their insurance network, pay cash, and tell everyone around them about you. On the contrary, if you miss the mark at any point, their perceived value of your service can suffer.

In today's post, I am going to discuss how first impressions influence value.‍ Even before they set foot in your clinic, prospective clients must be convinced that your services are worth at least as much as your asking price. Otherwise, they will find a physical therapist who is willing to charge less than you charge, or a cash-based physical therapist who can create more perceived value than you can.